Hyundai Motor’s Genesis Sponsors 100 Vehicles to Busan International Film Festival
Hyundai Motor’s luxury brand Genesis announced on the 5th that it will officially sponsor the 27th Busan International Film Festival by providing vehicles.
Genesis will support about 100 Genesis vehicles, including the G90 Long Wheel Base (LWB)
and GV70 electrified models, as protocol vehicles for major film directors, actors, and film festival officials during the festival, which runs from this day to the 14th.
At the red carpet event held on this day, the video of the participants’ entrance will be broadcast in real time
on the “Genesis Media Tower” at a height of 8m. Five vehicles will be displayed at the Busan Cinema Center,
the venue for the event, to provide audiences with opportunities to experience.
Genesis has been participating as a sponsor of the Busan International Film Festival for six years since 2017.
“We are very happy to contribute to the qualitative growth of Korean films by sponsoring the Busan International Film Festival,
Asia’s top film festival in three years without social distancing,” a Genesis official said.
“We will continue to carry out various sponsorship activities for the development of Korean art and culture.”