Foldable phone market “Growl”… “10 million Galaxy Z” green light

Foldable phone market “Growl”… “10 million Galaxy Z” green light

Foldable phone

As foldable phones recorded higher growth than the previous year through the global economic downturn, Samsung Electronics’ target sales of 10 million units this year are expected to be easy.

According to Counterpoint Research, a global market research company, on the 27th, global foldable phone shipments recorded 6.08 million units in the third and fourth quarters of this year. The figure increased 63% year-on-year, and the share of the total smartphone market also exceeded 2% for the first time.

Fold-type form factors such as the Galaxy Z Fold led the growth. Fold-type shipments in the third quarter increased by 88% compared to the same period last year. Counterpoint Research analyzed, “The increase in shipments of fold types in the third and fourth quarters was affected by more than 60% of shipments of Galaxy Z Fold 4 compared to the previous year,” adding, “It is noteworthy that fold-type shipments continue to increase in the first and second quarters of this year.”

Fold-type is also leading the popularization of foldable phones in the Chinese market, where Samsung Electronics is struggling. In fact, the proportion of fold-type shipments in China in the third quarter was 64%, overwhelming flip-type. This is far higher than 43% of global foldable phones. It is also believed that Chinese companies such as Huawei, Xiaomi, Oppo, and Honor have released foldable phones mainly in fold type.

“As the Chinese foldable phone market, which has a strong fold type, is rapidly growing in 2022, global shipments are expected to fall in the future,” said Park Jin-seok, a senior analyst at Counterpoint Research. “Fold type is expected to form a relatively high price range and flip type is expected to form a wider range of consumers’ choices for foldable phones.”

As the size of the foldable phone market grows, it is expected that ’10 million sales of foldable phones’ that Samsung Electronics’ Mobile Experience (MX) Business Manager (President) Roh Tae-moon has set as a target will be possible. Earlier, President Roh said, “This year, we will make every effort to make it the first year of achieving the goal of selling more than 10 million foldable phones.”

Display market research company DSCC predicted 13 million to 15 million units of foldable phone market this year. Samsung Electronics’ Galaxy Z, which accounts for about 80% of the foldable phone market, is expected to record 10.1 million to 12.3 million units. 파워볼게임

“With the launch of more diverse foldable phones next year, the market size will expand to 17 million units and the share of all smartphones will expand to 3 percent,” said Ross Young, CEO of DSCC, adding, “Samsung Electronics expects to take about 72% of the market.”

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